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Supremacy In Music Streaming Space And It’s Effect On Marketers

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Streaming music has arrived in a major way. It’s become the preferred medium of music consumption and a key growth engine for music industry sales, accounting for 62% of the U.S. music business. There’s an ongoing battle for dominance between Spotify, Apple, Google and Amazon for a slice of the music business that is expected to remain on a strong growth trajectory.

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To help put things into perspective, I recently spoke with Santosh Rao, Head of Research at Manhattan Venture Partners, about some of the major moves happening in the space, the opportunities for marketers and why Spotify could reign supreme.

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